Digital & Web
MBI – Awareness campaign
A digital campaign run in the United States for the crowdfunding of The Medulloblastoma Initiative, which funds research into a rare childhood cancer.
The cause
The Medulloblastoma Initiative is a crowdfunding effort that raises money for research into medulloblastoma, a rare type of childhood cancer. In partnership with Children’s National Hospital in Washington, D.C., the project has already reached results that may help thousands of children around the world.
The campaign
I created the campaign pieces in English, in the main social media formats — landscape, square, portrait and stories — with all media boosted across the United States.
