Digital & Web
Microsoft Azure – Data Modernization
Key visual and media masters for the Microsoft Azure campaign in Germany, built around three stories: Data Silos, Data Strategy and Hybrid Solutions.
Context
A campaign promoting Microsoft Azure, Microsoft’s cloud computing platform, in the German market. In Germany, Azure runs regional data centres in cities such as Frankfurt, Berlin and Magdeburg, letting companies host data and services with low latency and high performance.
What I did
Beyond the key visual, I produced the campaign’s media masters — the base pieces from which every format is derived. Each message line got its own animated sequence, built frame by frame for the banner:
- Data Silos
- Data Strategy
- Hybrid Solutions
Working from masters keeps the visuals consistent across the three lines and speeds up adaptation to every digital media format.
