Digital & Web
CNA – Trial Class
Key visual and roll-out for CNA’s performance campaign to attract new students in regions where the brand was still little known.
The challenge
The CNA language school network needed a performance campaign to increase engagement and bring new students to a free trial class. Run in phases, the campaign had a geographic focus: regions where the brand was still little known.
The solution
I developed the key visual and a family of concepts that let the message change at each stage — from introducing the brand to a direct invitation to the class. The pieces were rolled out in many formats, including vertical versions for stories.
