Creativity
Lojas Colombo – Ragamuffin Revolution
An illustrated infographic featuring the key figures of the Ragamuffin Revolution — cultural content delivered as an email campaign.
The idea
“The key figures of the Ragamuffin Revolution” is an infographic created to explain and give context to the Ragamuffin War (Revolução Farroupilha), which began in Rio Grande do Sul in 1835. A way for the brand to take part in the most important date of the gaúcho calendar with content, not just offers.
The format
Delivered as an email campaign, the piece presented a short biography of each figure, with dates of birth and death and the main events they took part in — on both sides of the conflict. Illustrations by Waio Design.
