Branding
Lojas Colombo – E-commerce Lettering
Flat-style promotional lettering for Lojas Colombo’s e-commerce, at a time when the style was only just emerging as a trend.
Context
Lojas Colombo is one of the largest home appliance and housewares retailers in southern Brazil. Over the years, e-commerce became the brand’s main sales channel, with a conversion rate well above its physical stores and other channels, backed by a logistics network with strategic hubs in Rio Grande do Sul, Santa Catarina and Paraná.
The work
To bring a more modern feel to its online campaigns, the e-commerce team sought creative consulting. For this project, I created a collection of promotional lettering to boost the channel’s sales — badges that gave each campaign a name and a personality.
Most of them followed the flat style, then just emerging as a visual trend. Lojas Colombo was among the first players to adopt it.
- 24h de Ofertas Imperdíveis (24 hours of unmissable deals)
- Baixa de Preços (price drop)
- Corujão de Ofertas (late-night deals)
- Sexta Imbatível (unbeatable Friday)
- Volta às Aulas (back to school)
