Artwork
Listen
A visual identity with fashion DNA for Listen, a series of electronic music events in Santa Maria, Ijuí and Cruz Alta, southern Brazil.
The project
Listen was a series of events held in Santa Maria, Ijuí and Cruz Alta, in Rio Grande do Sul, with established electronic music artists on the line-up. The name itself was an invitation: listen closely and truly connect with the genre.
The identity
The visual language leaned towards fashion — more editorial, less “party flyer”. That positioning let the brand leave the screen and become a product.
- Concept artwork
- T-shirts
- Social media posts in several formats
