ARTICLES

Technology

Did Apple Intelligence flop?

Lots of marketing, little delivery: what works and what disappoints in the debut of Apple Intelligence, Apple’s bet in the AI race.

Technology

Our right to digital privacy

Eerily accurate ads, data collected on and off the platforms and a data protection law that can’t keep up: what is at stake with our digital privacy.

Technology

Artificial intelligence and our data

DeepSeek’s arrival shook American dominance in AI and reopened an old question: where is our data — and who has it?

Design

5 graphic design tips to make your brand more engaging

Consistency, responsiveness, colour and type, interactivity and personalisation: five design practices that help brands win attention in a world saturated with stimuli.

SEO

Why SEO still decides who gets found

A beautiful website is not enough to be found. Speed, content, mobile experience and continuous optimisation still decide who shows up at the top of search results.

Design

AI and graphic design: what changes (and what doesn’t)

Artificial intelligence already automates much of design’s technical work. The question is not whether it will replace designers, but how it redefines the role of the people who create.